How to Create Social Media Promotions that Actually Work

Use the guide below to navigate social media marketing like a pro

by Samantha Pollack

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What makes social media such a huge challenge (read: pain in the arse) for business owners is that it’s constantly in flux.

The Facebook Algorithm changes at least twice a year. Ad requirements (character length, naughty words, what you can and can’t say) vary from Twitter to Facebook to YouTube — and then those keep changing too!

How can you be expected to win a game (or hell, even stay in the game), when the rules keep changing? It’s like playing Chutes & Ladders with a 4-year-old.

The good news is, as an Abundant Yogi Affiliate Partner, you get to reap the benefits of all the research, experimentation, and expertise we have under our belts. (We actually have a staff member whose entire job is to understand these things).

Make sure to utilize our “Social Media Swipe Files,” located in your Referral Partner Center under Resource Pages>Social Media Swipe File. All you have to do is copy, paste, and insert your affiliate link.

Here are your best practices for promoting Abundant Yogi across all the channels:

Don’t Make It All About You

The general rule is that 85% of your content should be a mixture of valuable info, funny quotes, compelling photos, and text posts like questions and quizzes. (How much of each type depends on what type of business you’re in, and what your people respond to.)

Then only 15% of your posts are promotional in nature.

These parameters vary a bit across different platforms of course, but it’s a great rule of thumb to start with.

So for AY-centered posts, you have a bit of a mix. On the one hand, you’re just sharing some awesome, helpful tools with your peeps…like everyone does on social media. On the other hand, you’re still promoting something.

It’s up to you to strike the right balance here. This next point should help some.

Don’t Annoy People

Even if you’re very respectfully only posting once per day, if all you ever post about is how great Abundant Yogi is, your followers will get annoyed and stop listening (or worse, unfollow/unfriend you).

You know that friend you have that always, ALWAYS posts about her amazing workouts and not much else? She might be a lovely person, but she’s an annoying Facebook friend.

Don’t be that girl. Keep your content provocative, helpful, funny, and diverse.

Images Are Always Better

Across all platforms, posts that contain images always outperform text-based posts. (For Pinterest and Instagram, this is obviously a moot point.)

Spice up your AY-related posts with a beautiful image that relates to the content. To use one of our Banners, download the banner image to your desktop and then upload it to your social media post (make sure your affiliate link is included in the post too).

Most links will auto-populate with a corresponding image, but if you don’t like that one, you add your own. We like, where you can find loads of free, eye-popping images.

Cloak Your Affiliate Link

In the world of social media, masking your affiliate link is not only acceptable; it’s imperative.

Affiliate links are ugly, obvious, and way too long for most social media character requirements:

Waving your affiliate flag in social media — despite how compelling or interesting your content is — creates mistrust. Nobody likes to feel like they’re being “sold to,” and skepticism (especially on social media) is at an all-time high.

Masking your link also prevents people from stealing it, which we agree is SUPER shady…but it’s a real possibility.

You’ll also avoid being penalized from the administrators at Twitter, Facebook, Pinterest, etc. for unsolicited marketing.

Use our handy dandy guide for shortening your social media links HERE.

For more information, check out this article on cloaking your affiliate link.

Be Genuine

Social media is all about personality and sharing. It’s about relationships. And even though it’s become a marketing field day…well, good marketing is also about relationships.

Be yourself, above all else. Use the AY Swipe Files that most closely match your vibe and voice. Modify some of the more “colorful” language we use so it still feels like you.

Always remember, you know your audience best. Post the content that will most benefit them, at times and frequencies that you know they’ll respond to.

Any other tried and true social media marketing tips? Share them with your fellow affiliates in the comments below!

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Samantha Pollack
Samantha Pollack traveled a winding road through personal training, health coaching, and the restaurant business, before hitting her stride as a full-time writer. In 2010, she bid a fond “peace out” to her demanding career in Boston and relocated to the mountains of Asheville, NC. Since then, she’s launched (and more

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