Duh! (Or, That Moment When All Your Life’s Frustrations Suddenly Make Perfect Sense)

What’s your AHA moment?

by Maria Kubitz

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Raise your hand if there is some aspect of your life you want to change… to improve.

C’ mon. Get it up there. This isn’t a mental exercise.

You’re human. And one of the joys frustrations of being human is our tireless pursuit of perfection.

The perfect job. The perfect relationship. The perfect life.

The problem is, none of us find perfection. At least not the way we imagined it to be. Perhaps because that sort of perfection doesn’t actually exist.

Instead, at the very core of being perfectly human is the continual need to learn and improve your life experiences.

There’s nothing quite so satisfying as reaching a moment of clarity. An epiphany. Whatever you want to call it. We like to call it an “AHA moment”.

That rush of adrenaline followed by the warm, comforting embrace of a deep, primal truth.

What we teach here at AY is built on the foundation of those moments. It’s DESIGNED to induce them.

Everyone who has followed our various programs to completion has experienced groundbreaking realizations so deep and profound, they — and their lives — are forever changed.

But don’t take our word for it. Here are some memorable AHA moments from actual AY students.

I feel like I have to share this AHA moment I just had during the Taming the Self-Saboteur call today. I struggle immensely with spinning stories about myself and believing them…  therefore never taking any action… so today on the call… I TOTALLY identified with knowing the right steps to take, but being more caught up in my own stories of self-doubt…

What I didn’t expect was Kris’s response, which was still focused on the action. I always believed I would have to change JUST my thinking to overcome the self-saboteur*. Read more books, take more courses, read more books, take more courses, read more books (ad infinitum)… but definitely don’t make a move until you’re ready because otherwise you’ll fall flat on your face.

I just realized this: my own thinking will not fix my own thinking. The only way to build trust and faith is to do just that… build. Holy smokes. I feel pretty empowered and excited right now!


…I had a monumental “AHA” moment today while working on [the module] “Becoming Best Friends with Money” and feel inspired to share. This morning, I uncovered an unexpected mindset about money.

When I was younger, I had what I considered to be a less than ideal step-father, who happened to be filthy rich. My mother stayed in the relationship partially for fiscal reasons and partially for her own personal reasons.

I have spent my entire life determined to be fiercely independent and fearing what it would be like to rely on others for money and feel “stuck” and in debt. So, what did I manifest? Debt, financial dependence and a sense of lack.

Holy moly.

29 years in the making and I feel like the veil has been lifted! This clarity instantaneously shifted my perspective! I literally sat my pen down, and said, out loud in my room “Holy sh!t”…with a huge smile on my face. I am so grateful for this program, this work, and the monumental shifts it is allowing me to create in my life. I am so ready to love money!!!!


…I have been focused on the stress/unfairness of my job and what steps to take either in order to fix (control) my work environment or [on] trying to get a new job that just pays the bills in order to get out of this work environment. Neither attempt has proven very successful and has actually led me to more frustration.

My AHA moment has come with recognizing I need to make an intentional shift in focus.

Since my focus has solely been on the stress and unfairness of the change in my job, it’s like I keep getting served more and more of the same shit platter. I am focusing on running away from what I hate, instead of running towards what I love.

I’ve wasted valuable and precious time focusing on and feeling victimized and angry, instead of shifting my focus onto things I can do to build my own business. I literally use the exhaustion I feel from the work drama as an excuse to not work on my business.

So here’s where I make myself accountable. No more of the poo poo platter please…


I HAD to share this AHA moment… I read Chapter 9 of The Science of Getting Rich yesterday and this has changed my life! NO JOKE.

“If you want to help the poor, demonstrate to them that they can become rich; prove it by getting rich yourself”.

You see, since I’m a little girl I’ve wanted to save the world so I started working for charities and I wouldn’t consider any other job because I would feel guilty of not making a contribution to people’s lives. I would do that even when the job in itself doesn’t contribute much…

And now I understand that I [need to] take care of myself and my desires first! It sounds silly but this has huge repercussions on the decisions I need to make about the day job and my business.

Thank you for this Kris and much love to all from rainy London.

Want your own AHA moment? Click here to start down the road that will lead to your first one (of many, we’re sure).

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Maria Kubitz
With over twenty years in a successful marketing communications career at companies ranging from huge corporations like Hewlett-Packard to small startup environments with less than ten people, Maria has seen first-hand what works and what doesn't. In 2012, Maria launched a grief support website where her honest, heartfelt writing has helped ...read more

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