Going Bold In Your Business

How to do it and why it makes all the difference

by Kris Ward

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Nowadays, errrrbody’s got a website.

We’re all crackin’ out on Facebook, tweeting, blogging, posting comments, and “liking” each others’ posts.

And most entrepreneurs I know, especially if they’re in wellness or education, have a mailing list––people they keep in touch with who follow their work and benefit from their regular updates and insights.

That’s pretty much the name of the game if you own a business and you want to grow your customer base and perpetually turn more POTENTIAL clients into wildly satisfied PAYING clients, right?

So with all these people out there offering the same types of services that you’re offering, how in the hell do you set yourself apart? How do you stand out in the crowd and capture and HOLD the attention of the people you want to work with?

You just gotta be BOLD, that’s how.

bold: –adjective, –er, –est.
 1. courageous and daring
2. beyond the usual limits of conventional thought or action
3. imaginative

To best describe to you what BEING BOLD in biz is all about, I had to ask myself:

“When did I start being BOLD in my business? What exactly did I do, and what feedback did I get from my peeps that made me realize I was doing something right?” 

Not to toot my own horn, but toot toot!… I’m kinda wired that way. I tend to lean in the direction of bold pretty consistently when it comes to business, always finding ways to step outside of my comfort zone. For me, that’s what keeps it fun. So I think I’ve always been pretty daring and willing to trust my gut.

But I do remember some advice I took to heart about a year and a half ago that was really scary to implement––at first, anyway. And in particular, I remembered an email I sent out to my list right around this time where I was passing this same advice on to them.

That email got a TON of comments and replies.

I obviously hit some triggers because my inbox was FULL of messages from all the people who felt like they just had to write me back and tell me how much they ATE UP that email.

So I figured it was worth digging up and sharing with you via a fresh new blog post. In case you didn’t get it the first go-round.

Here’s the bulk of it. Beyond just the tips I give you on being more bold and authentic, see if you can pinpoint exactly what makes THIS email bold:

SUBJECT: My Big Aha (You’ll Dig This!)

Last week in my hometown of Columbia, SC, I met my niece, Ella Liv,
for the first time. Fell in love.

Then before that it was NYC for my first Broadway show (which was
spectacular, BTW!)   During my trip I got to network with and learn from
some of the most passionate women entrepreneurs on the planet
(and the ‘Big Aha’ I’m referring to came to me as a result of being with
those women).

So what was my big AHA?

That being a solo-preneur means operating a personality driven brand.
So in order for my brand to come across as the real deal, I gotta be the
real me.

And the more I “let it all hang out” and give myself  full permission to
show up as myself and not waste energy trying to do the square peg –
round hole thing, the more I attract like-minded peeps who are fun to
work with.

And coincidentally, the more I REPEL those who might not be a match
for our little Abundant Yogi tribe.

That’s a good thing.

Whew! Weed’em out and let’em find someone else someWHERE else
who IS a match for them. That way I won’t ever have to stand on my
head to please anyone or pretend to be someone I’m not.

I’ll be free to be me, and those who want to be here will stick around.
Those who don’t, won’t.

‘Cuz I tell you what. I’m not here to preach or convert. And I’m not  here
to win people over just for the sake of having ‘fans’.

I’m here to build community and empower conscious entrepreneurs
like you who are into using your passions to make a difference in the
world while affording yourself the schedule and lifestyle you prefer.

That’s what lights me up.

So what’s your takeaway? 

What is it about my AHA that you can take and apply in your own life
and business to give yourself a new sense of freedom, playfulness
and authenticity (AND save yourself the trouble of having to deal
with ‘disagreeables’––ya know, the people who get on your email list
just to tell you they think you suck)?

A couple pointers: 

1. Say what you think and feel. Not what you think your peeps WANT
you to think and feel.

2. Don’t try to be too polished or formal. Don’t say anything to your
clients/students that you wouldn’t say to a friend you were hangin’ out
on the couch with.

3. If you want your tribe to let YOU into their lives, allow you to take up
some of the space in their email inbox, and happily pay you for sharing
your best gifts and talents with them, you’ve got to let them in first.

Which means…. share all parts of you, not the one part you think is
relevant to your tribe’s common interest. For instance, if you’re a yoga
teacher and you think you’re “supposed” to fit that mold in a particular
way and only talk about “yoga stuff”––respect your roots and traditions––
but make your own mold. (That means even if you’re into mud wrestling
and you have a thing for unicorns… don’t be shy.) When it feels right,
share a little about your interests and your personal life with your peeps.
It will help them feel more connected to you.

4. Be willing to share some vulnerabilities. Perhaps a story about
challenges you’ve personally experienced. BUT (and this is a big BUT!),
when you do, make sure it’s AFTER the fact. Never drag them through
the drama with you. Wait until you’re FAR BEYOND the sticky-icky before
you unload on them. That way when you DO share, you can also share
a powerful tool or solution and turn it into a lesson or teaching that they
can implement if and when they come up against a similar challenge.

5. Whenever possible, be present. Pay less attention to the “monkey
mind” which runs incessantly in the background (you know the one––it’s
always busy “making meaning” about everything we experience,
comparing it to past and future, taking us OUT of the present reality).
Start paying MORE attention to your breath, your surroundings, the
people you’re with, what you’re feeling in your body, etc. Your connection
to Source will be stronger that way. And only then can you truly influence
positive and powerful change.

When you let yourself be YOU––flaws, quirks and all… you give others
around you permission to do the same. And that makes you magnetic.

Start weaving these pointers into your communication this week. Watch
how much people enjoy letting your magnetism and openness rub off
on them.

So what about that email was bold? Can you put your finger on it?

What about that piece of communication might make me stand out amongst a crowd of other yogis and lifestyle design coaches?

Did you get any ideas about how you can be more bold in your approach?

I’m dying to hear how this helped you and what steps you’re going to take toward being more bold in YOUR biz.

One thing I can PROMISE you is this:

The more raw, real and BOLD you’re willing to be, the more FUN you’ll have, AND the more rewarding and successful your business will be. Funny how that works.

Being present and telling the truth could be the very meaning of life. 🙂

If you liked this, spread the love and share with like-minded friends. And be sure to leave me a comment and let me know your plan for goin’ BOLD in your biz.

Love you!


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Kris Ward
Kris Ward is a Lifestyle Design Coach™ Trainer and the president and founder of AbundantYogi.com. She has helped to educate and inspire over 100,000 people worldwide out of painful conflict around money, self-sabotage, and inhibited self-expression into having the freedom and abundance to do what they love every day, and ...read more

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Read 27 comments

  1. Kristen Tammaro

    I love this! Weeding them out and allowing them to go to someone else that is best fitted is so important. It’s what has grow my business so fast!

  2. Madea Rooks

    EEEEEEE!!!!!!!!! Thank you!!! And I was thinking that I should tone it down… curb some words… professionalize… bla bla BORING but the thing that gave me the experience that I am wanting to share with others as a “Life Transformation Coach of sorts (?) is the fact that I DID unzip and ALL BALLS OUT just simply GO FOR IT!!!! You absolutely cannot be timid and reserved when dealing with the CPS especially if you intend to make the life changes necessary to get your kids home again. Thank you Thank you Thank you!!!!!

  3. LaTenia-LaTin

    Kris I sit today this morning and think back to when I was BOLD in the yoga community! I do remember it so well, in 2007 holding my own personal workshops,learning how to do massages properly and setting private sessions…I had stopped smoking Mary Jane…lol…and my body felt so good that I didn’t even realize how good I felt…but what I do remember is that I was Happy and felt Alive, but to tell you the truth I eventually fed ego and arrogance with lies…again I went down hill to self sabotage…Today though I have made a new turn and still training this Dow Jones Mind! Ever since you called me and made me did deep about what I truly was afraid of I have been amazed at my choices and surroundings…I have made it mandatory for my kids to do 10min of yoga in the morning and my partner has started practicing too…of course this made me cry…I got alot of crying to do, man…wow but it feels so good…but as for being BOLD I have reconnected with studios to offer my workshops again. Yes, some of them turn me down especially the one I graduated from but I look at it as my spirit saying THATS NOT BOLD ENOUGH! So guess what other doors open in new spaces and places and I am doing two workshops called Fruits of a Selfless Heart and it focuses on the awareness of how to detect when your heart chakra is imbalanced,plus included I have asked everyone who participates to donate a yoga mat for a program I am Boldly working on now for kids in the summer. I still want some of your ingredients and hope you keep me in your heart because I just have this strange vibrations I’m going to connect with you again…You are helping me find my toppings to my best Pizza again and I thank the shit out of YOU! I will keep looking for your you through email…Being the Shit is Great when you understand the Secret!!!

    1. Kris

      Hey LaTin.
      Good to hear from you sister. And I’m excited that you’re back at it – boldly putting yourself out there and sharing your heart and unique perspectives on yoga and spirituality. So sweet the way your family is participating as well.

      Keep trusting your gut and taking steps everyday to move you closer to what feels the fullest, truest, boldest expression of you… and you really can’t go wrong.

      Keep me posted.
      All the love,

  4. Jean

    Very timely, Kris, in view of our conversation yesterday…thanks so much for reposting this. (my first view!)

    It’s almost a dichotomy…to be bold and authentically yourself, in the present takes less energy than to try and hide who you are which, I think takes much more. I know I’ve experienced that in my life.

    1. Kris

      So true, Jean.
      Hiding/manipulating who we are in order to win approval to “measure up” has got to be THE #1 most draining thing we can do. And the fastest route to broke and miserable too.

  5. ryan hightower

    wow…thats REALLY good.,..THANK YOU for sharing your insights…..my brother Neal and I were just talking about this yesterday…be the REAL us to our peeps and followers, not who we think they want to hear from

    i’m sure you are mostly catering this abundant yogi stuff to “chick” followers, but know that you have a few guys listenin’ in too

    be well..

    1. Kris

      Hey Ryan.
      Awesome, you’re so welcome.
      I knew we had a few guys out there.
      Only the best hang here. And only the smart ones.

      OF COURSE you’d hang where all the hot women yogis and entrepreneurs are 🙂

      1. ryan hightower

        how VERY intuitive you are 🙂

        I’m stickin’ around!

  6. Erica

    Thank you so much for this. Sounds like I’m on the right track. I’m a bit of a rebel – so conforming is something I struggle with. I’m always telling people to be Confident and Be Bold and make no apologies. Thank again for this Kris. I love reading your posts and applying them to my daily life.



    1. Kris

      Hey Erica.
      My pleasure, sister.
      And I hear ya. I’ve got the rebel streak too. Celebrate that shit. Ride it, don’t hide it.

      1. LaTenia-LaTin

        I agree too…been a rebel too but now learning how not to bring my emotions in with the Monkey Mind or Dow Jones Mind…I appreciate that you suggested Kris to make sure you have healed from the event so that you can tell it and teach how to deal and go through your feelings and Heal.

  7. Katie Goode

    Love this! I really struggled with this for the longest time… I wanted to make sure everything I wrote was professional, no self-disclosure (I’m a therapist and it’s ALL ABOUT THE CLIENT in session), and every time I re-read something I’d written it came across as boring and dry as a research paper/clinical case report – snooze…

    So I started dipping my toe in and letting a little glimpse of my real personality come through. The more I showed the real me, the more visitors, more comments, and more clients started contacting me. Plus, the best part is I really LOVE what I’m doing.

    1. Kris

      Hey Katie!

      Right, I know that pattern so well. I did it for YEARS before I deliberately took a 180 degree turn towards the REAL DEAL me.
      Scary but liberating… and SO effective when it comes to biz and how our clients respond to us.

      And you’re right, when you really do LOVE what you do, the passion and your personality can come through even more. Let’er rip!


    2. Kala

      Katie I think that’s so great-having checked out and enjoyed your blog. I”m glad it’s working for you. I think yeah we have to authentic, but also online mindful that the whole world conceivably is seeing what we put out. So perhaps what we would feel comfortable sharing with a kind stranger? Because that’s who first comes upon our site. Unless it’s different level Kris-with your mailing list folks or in sessions. Can you clarify Kris.

      1. Kris

        It really boils down to what you’re comfortable with. YES, of course, it’s good to know that whatever you put out there will be OUT THERE for all to see. So OBVIOUSLY you want it to be a solid representation of you.

        First and foremost, people want to know we care about them and we GET them… that we’re somewhat like them. That they can trust us, we’re REAL human beings. As long as you’re letting that come through, you can’t get it wrong. Any content you put out there like that will only help feel comfortable coming to you for your expertise.

        Hope this helps.

  8. dena stoltz

    Kris, I’ve just got tell you – things are off the freakin’ HOOK around here! We’ve got a guy that wants to buy the biz! Johnny needed someone to haul all of our metal working tools out here and BOOM! The phone rings! We want to enjoy this summer in idaho and Voila! Someone’s there that wants to take Johnny’s place in Alaska. It just keeps comin’ and it is all soooooo good. I’m not workin’ on a business right now because my business is BABIES and business is GOOD! 🙂 But when the time comes and I’m ready to get back out there – well, watch out cuz magic is going to happen. I LOVE this! I LOVE that Johnny’s feelin’ it too. Thanks so much. I don’t know if I could ever communicate how totally and completely your coaching changed my life and the life of our family.

    1. Kris

      Hey mama. So great to hear from you!
      I’ve been thinking (and bragging) A LOT about you lately.

      I KNOW you’re right where you need to be. And whatever you’re doing, whether it’s blogging, mama’ing, or brewing up ideas, I know it’s fabulous. Because it’s the REAL DEAL you. You can’t get that part wrong.

      Let’s chat soon, I want to catch up and keep you in the loop behind the scenes here at AY too. I think in the future, there’s still a spot for you on our team. LOTS of growth lately. We’ll just keep each other posted.


      1. dena stoltz

        Mmmmm….can’t wait to catch up! 🙂

        And just so you know – if you two are in the SLC area, we’re only a few hours from there…. =)


  9. Judy Ovington

    yup, that is you for sure. right off the cuff! I love it because my sister Susie (died about 20 years ago now) well, she was a lot like you. Just let it out. Sometimes it was hard to take but one thing was always for sure, you knew where you stood and she did not ever say anything mean,just to the point.
    I have been dying to just let me show through on my e-mail autoresponders…so, now I am going to do that.
    Tks for the help. Best to you and Kraig. Hope to meet you both sometime in the near future.

    1. Kris

      Hey Judy!
      I’m so honored that you see me like your sister. She sounds so wonderful.
      People like her are hard to come by, and the most LOYAL, raw, and authentic people on the planet.

      So use her as your inspiration, channel some of Susie. And let YOU come through. You will feel good as you do, and when you see the response you get from people, you’ll feel even better!
      Keep me posted on how it goes.

  10. Antiqua

    OH ya, that is exactly what this week has been about for me. Being me, not acting sad because I help the sad, I am already past that. I can relate, but my clients “friends” are coming because they want joy and out of their old habits. JOY JOY JOY, dancing, funing and loving life, NO matter what the past has held. YAYAYAYAYYA

    Going BOLD my fearless (or fear using) leader. I hear and I WILL do it.

    Thanks again Kris, YOU ARE FABULOUS!

    1. Kris

      I know girl, you are IN THE VORTEX. Tapping in, tuning in, and shining out so big with what you’ve got and who you are. I love it. Keep it comin’!

  11. Racheal Cook

    Speakin’ tha’ TRUTH! Beginning my journey with you and the Secret Sauce Society has totally opened me up to this. Living the “perfect image” life was what made me leave the corporate world and pursue my passions in the yoga community… but I didn’t realize I was starting to make a “perfect” little yogini image of myself instead of just being 100% me in my own community. Feels soooo much better now!


    PS – How’d ya’ know I have a thing for unicorns 😉

    1. Kris

      Only way I know how to roll, sister.
      And so well said. I feel ya. The perfect little yogini isn’t real OR relate-able!
      The real YOU on the other hand…. F*$King GENIUS. Magnetic. Powerhouse. Yummy.
      Unleash all of her.
      Unicorns and all 😉

  12. alison

    Thanks loads for reposting that — SOOO Timely an ‘A-HA’ for me right now -trying to a big old exiting project off the ground and encountering all sorts of unsolicited opinions from all angles – this one sits best with me!
    Cheers x

    1. Kris

      Hey Alison. You’re super welcome.
      I must’ve picked up on your vibe. So glad it helped.

      Let me know what kind of response you get as you up the BOLD factor in your biz.