If you made it to the 2nd February Mastermind Class, you know it was a goodie. Pollyanna Darling and Zoe Davenport gifted us with really great questions in their Hot Seats that led to two very in-depth discussions with many gems!
Here’s a summary of what happened on the call:
Hot Seat #1 / Pollyanna / Started roughly 20 min. into the call: We helped Pollyanna sort through, pinpoint, and untangle the roots of her resistance to, and confusion around: 1) writing Sales Letters, and 2) building her subscriber list.
When attempting to write the Sales Letter, she was finding it really challenging to stay true to her own style and voice, AND to avoid sounding “cheesy or salesy”. She was also uncertain of how to narrow down and speak directly her target client / ideal customer avatar when the people she’d enjoyed serving in the past had been so different. This added to her confusion about how to approach the sales letter.
We also uncovered some underlying (and detrimental) beliefs and assumptions that Pollyanna was making about her target market that were increasing her resistance to marketing to them (namely that they didn’t have the money to afford her services). We helped her understand how it was the JOB of her marketing to ensure that she ONLY attracted the people she’d genuinely adore working with, who’d happily pay her rates.
As for her resistance and confusion around building a subscriber list, that was mostly due to not fully being able to wrap her head around how frequently to communicate with her list, what to say to them, when, how and in what order. So we gave her some basic strategies she could follow and adapt to her liking, with the #1 goal being to make sure the expectations she set with her list were both clear and aligned to her genuine desires (vs. trying force something that she didn’t really want to do).
To wrap up Pollyanna’s Hot Seat, we facilitated “Overwhelm Elimination” and helped her pinpoint a clear and realistic “Point B” goal (centered around narrowing her target market and writing her Sales Letter) AND the first few actions she needed to take to move towards that goal.
Hot Seat #2 / Zoe / She dialed in late, so we addressed her questions AFTER the official close of class, however most of this discussion is on the recording starting at about the 140 min. mark: Zoe’s request was to share her new table of contents for the book she’s almost done writing on Self Love. She recently brought an editor onto her team, and she’s in the final draft mode with her book, having given herself the time and space to get it done via a retreat in Guatemala (We <3 that!).
We spent about 50+ minutes brainstorming everything from book titles, subtitles, chapter headings, ways to get feedback and engagement from the market prior to publishing, etc. If you’re thinking about writing a book, you’ll get a lot from listening to this section of the call.
Remember, Mastermind calls are on the 1st and 3rd Wednesday of each month. If you need some help with strategy, vetting your ideas, prioritization of tasks, marketing critiques, or anything of that nature, send in your Mastermind Hot Seat Prep Form between 3 days prior to class and 24 hours before the call.
Between classes, please use the Facebook group to post your questions, comments and feedback. Do your best to fully make use of the Bhakti Buddy System and keep plugging away with your coursework at your own pace.
All our love,
-Kris & Kraig