Wednesday, May 4th, 2016

by Maria Kubitz

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Thanks to those of you who joined us live on the Mastermind class today. Fantastic call as usual!

Here’s a summary of what went down:

Hot Seat #1: Sarah Guglielmi (an LDC student) filled out an HSPF (Hot Seat Prep Form) asking for help narrowing down her choices of potential business models. She has several areas of expertise and directions she could go, and was having a hard time deciding what to pursue. The thing is, while she’s been through most of LifeLaunch and made some incredible changes as a result, she hasn’t yet been through LDC or PHD. So we quickly went over all of her ideas, but then turned her back to LDC Module 1, reminding her that LDC is designed to:

1) send you through LifeLaunch for your own Lifestyle reDesign,
2) equip you with a solid coaching skill set / show you how to facilitate growth and transformation in others, and THEN
3) send you through PHD as needed to give you all the marketing and business systems and understanding that you need in order to successfully launch and maintain a profitable business doing what you love

She understood right away that following that order of operations and going through LDC sequentially would give her the foundation and the clarity she was missing that would help her make the best decision for her. She just had it in her head that she was supposed to do PHD next, and that she should have a clear business model / narrow focus FIRST, before going into PHD… but that’s not the case at all. So glad you filled out an HSPF and we were able to clear that up for you, Sarah!

Hot Seat #2: Zoe Davenport (a LifeLaunch student) filled out an HSPF asking for strategic support with narrowing her “one clear message” – the message that would help her quickly and clearly summarize what she does, who she does it for, what sets her apart, and the greatest value she has to offer people. What we helped her realize is:

1) PHD (which she hadn’t yet upgraded to) would walk her through the very deep exploratory process that would bring this exact clarity.
2) Even if we did stay on the phone with her to tweak the words to her “elevator speech” LIVE in class, that message is still going to evolve over time… and her best bet is to go with what she has now, and then adjust it as needed to match the feedback she gets from all of her clients that most deeply resonates with her.

In other words, 10, 20, 30, 100 more clients from now, after seeing all the ways her work enhances their lives, and hearing THEM describe their Points A and B and their experience with her (i.e. where they started, why they first came to her, what she helped them to overcome and accomplish, and all the many ripple effects of that), she’ll naturally pull her favorite parts of their feedback and the way they describe her and her work, and THAT will become her “one clear message”. And 100 clients after THAT, it will be different AGAIN. Because SHE will change, and her work will change, and her clientele will change, and so, too, will her “one clear message”.

So the point is, don’t go for perfect. Go for “good enough for now”, stand strong in the value you know you can deliver to people, then simply pay close attention to your clients’ feedback and what you most love about how they describe you and your work. Tweak your elevator speech over time to best reflect that.

After our two Hot Seats, Stacy Scibetta and Laura Willson brought up some questions around how best to be gentle with yourself when you’re going through a lot and falling off the wagon with AY studies, and around boundaries between friendship and work relationships and offerings. We offered our best answers and advice, which – if you know us at all – you’ll know it centered around taking the pressure off, trusting your gut, speaking your truth, and continuing to pay attention to and honor how you feel.

All our love,

-Kris & Kraig

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Maria Kubitz
With over twenty years in a successful marketing communications career at companies ranging from huge corporations like Hewlett-Packard to small startup environments with less than ten people, Maria has seen first-hand what works and what doesn't. In 2012, Maria launched a grief support website where her honest, heartfelt writing has helped ...read more

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